As I near completion of the first draft of my new book, a sequel to Star Riders, I am starting to think about promoting it. I had been planning to start up Amazon ads again, but I participated in a recent webinar for authors that convinced me maybe that wasn’t the best thing to do. Read on if you’re interested. Continue reading “Does Advertising Make Sense for One Book?”
In my last blog, I announced that I had finally finished my novella, The Worth of a World, and I listed my next steps. Let’s see how far I’ve gotten: Continue reading “Promoting the Novella”
It took way longer than I had planned, but the prequel novella, The Worth of a World, is finally done!
I sent out emails to my subscribers today, letting them know how they can download a free e-copy. It’s not yet available on Amazon, as we’re still working on the cover (it’s just a simple temporary cover for now), but it’s free as an incentive for people to sign up for my email list (note: that is separate from blog followers).
For this blog post, I’m going to describe the various tools I’ve used to get here, for those of you interested in the mechanics behind self-publishing. First, I used Scapple to map out the plot before I started writing anything. Scapple is a mind-mapping tool that’s great for “doodling” up anything, including the progression of a story.
Scapple is made by Literature and Latte, who also make the amazing Scrivener, the most incredible writing tool ever. Someday I’ll do a whole blog post on how helpful this tool is to writing. I would never be able to write a novel just using Word.
Once the book is all written in Scrivener, that tool also has a compile function to generate an e-book format as well as PDF for the print-on-demand paperback version. Once it generated the e-book file (.mobi), I used Amazon’s Kindle Previewer to see how it will look in an e-book reader.
Next step: uploading the book to a site where my subscribers can get it. BookFunnel is the choice of most independent authors. It’s cheap ($20/year for beginning authors) and helps. the end users get the file installed on their various e-readers. I don’t want to think about how many people would be asking me to help them figure this out. Eventually, I can use BookFunnel to promote the book and gain email subscribers, but for now I’m just using it to deliver the book to subscribers I gain through this website or the Call-to-Action at the end of Star Riders.
Finally, I need to let the subscribers know where to get it. I use MailChimp for my email list. It’s free for lists of less than 1,000 (I currently have 53, two of which are me). They changed up their pricing methods lately, and a lot of people left them for MailerLite, but for now, I’ll stick with them. I may change it up once I go big 😉
In MailChimp, I set up a “campaign” to send to all the email subscribers telling them about the book and giving them the link to BookFunnel. Then I updated the signup form so that new subscribers will also get the link. Then I can sit back and watch MailChimp’s report showing how many people have opened the email, and how many clicked on the link.
What’s next? I plan to:
- Publish on Amazon, both e-book and paperback
- Run a sale on Amazon of Star Riders (probably $1.99) to gain some readers and hope that they are enticed to join the email list in order to get the prequel.
- Run other promotions of The Worth of a World to get people to consider buying Star Riders.
- Go back to working on the sequel.
So what do you think? Any thoughts or questions? Leave a comment!
After a couple more weeks of advertising Star Riders on Amazon, I’ve noticed my sales dropped off even more. And after some investigation, I believe it’s because of something very non-intuitive. Continue reading “Advertising Results – Weeks 3 & 4 on AMS”
I’ve taken the leap into the world of Amazon advertising, or AMS (Amazon Marketing Services). I decided Star Riders‘ 8 reviews was close enough to 10 reviews, and that I would at least gather some data and knowledge from this first foray. Continue reading “I’ve started advertising Star Riders”